How [BLANK] Became To Be

[BLANK] was founded by four college students in Southern California. The four wanted to specialize in clothing that can be worn on the street or at the gym. Intent on choosing the finest fabrics and threads, they took careful time in researching and designing the first season of T’s and hoodies.

It’s a funny story how the name kinda happened.

Well, it was entirely by accident. The team gave a presentation for their class Project Execution I. The first slide was a placeholder that had the word “Blank” in brackets. After sitting with it the day of, it was suggested by their professor to take this name to heart.

It was really a happy accident. Interesting, right? The name had a ring to it. In fact, it seemed perfect. Like a name tag to write on. A clothing brand that fills in the missing space with one’s character. Whoever you are, however the hoodie fits, however you want it.

- GC